Every player deserves the best entertainment experience. It’s time to level up the MENA games experience

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Like an hourglass filled to the brim, every grain of sand is a moment worthy of care and consideration. At Sandsoft Games, we value your time and we are driven, motivated and inspired to deliver entertainment experiences worth every grain of sand.

Sandsoft Games brings together a multicultural team who speak the same language as their players and can provide a deep rooted knowledge of the MENA video games market.
From international publishing and development talent to a series of services from UA to retail, Sandsoft Games combines everything under one roof ensuring no time is lost in bringing your game to market and our players spend time playing the games they love.



Sandsoft Games offers full multiplatform publishing services, internal developers and a multicultural team who speak the language.

Sandsoft Games is funded by Ajlan & Bros one of the largest private sector companies in MENA. This partnership provides Sandsoft Games with unrivalled access to a diverse infrastructure.


World-class publishing services including localization, product optimization and culturalization, marketing and customer support.


In-house developers, ensuring developers speak to developers in their language, speeding up production while also ensuring a high standard of quality for games.


We don’t just localize we culturalize. From game design to artwork, even down to the intricacies of inside jokes.


On-the-ground support leveraging our deep experience of GCC and MENA marketing channels maximising user acquisition.

Payment Gateways

Enablement of digital & mobile payments in MENA as a payment solution provider.

Cloud Infrastructure

Local data centers in development in partnership with one of the top cloud providers in the world.


Sandsoft was formed by industry leaders from international video games publishers and local talent with the core ambition to help develop the gaming ecosystem across MENA, modernise the region and to take MENA from an emerging market to a global market leader.

Sandsoft has offices in Saudi Arabia, United Arab Emirates and China and also offers work from home opportunities. Sandsoft is looking for talented individuals who share the same drive and vision. With rapid growth plans the team are recruiting for a number of roles.

If you are interested in joining please apply on our Career website.

There’s no time to lose.

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